hi! I’m Francesco — an interdisciplinary product designer, design lead, and mentor with experience in growth, building 0-1, and go-to-market strategies.   

currently, at spotify’s r&d teams. previously at early-stage startups, community at openideo, AND As a consultant for ideo, youtube, Meta, google, et al.

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Spotify: birthdays

end to end experience to gift users the ability to co-create a personalized generated playlist with Spotify to celebrate their day.

→ REQUEST CREDENTIALS 🔒

 

Spotify: daylist, your day in a playlist

go-to-market strategy and development for a hyper-personalized experience for users to enjoy the best of their niche tastes and ever-changing moods.

As seen on the new york times, Techcrunch, Mashable, For the record, et al.

DOWNLOAD APP OR REQUEST CREDENTIALS 🔒

 

spotify: seo design systems

Improving search, discoverability, and recommendations across home, artist, playlist, tracks and podcast content pages via iterative experiments for growth.

→ visit open.spotify.com 🔗

 

Copper Books: iOS App

Led product and design for an early-stage startup's first mobile app to create a meaningful community for authors and readers to connect.

DOWNLOAD iOS APP 🔗

 

Copper Books: Web Experience

Established an early-stage startup’s web-responsive product to engage new members and drive lead generation growth towards an early access waitlist ahead of launch.

→ visit copperbooks.com 🔗

 

Copper Books: Design Systems

Crafted and delivered a design overhaul to revamp an early-stage startup’s core brand identity and digital presence across devices.

→ visit copperbooks.com 🔗

 

Tiny Rockets: Tracking habits to increase your daily productivity

Enhancing a habit tracker’s web-app user experience to improve conversion metrics.

→ visit tinyrockets.com 🔗

 

screenshotbot: visual testing made simple

improving an early startup’s product’s website experience

→ visit screenshotbot.io 🔗

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