Tiny Rockets: Tracking habits to increase your daily productivity
Enhancing a habit tracker’s web-app user experience to improve conversion metrics.
Tiny Rocket’s website.
Introduction
Tiny Rockets is a web-app habit tracker that centralizes users’ productivity tasks while helping them stay to stay on track, monitor progress, and connect with a community of doers.
Tiny Rockets at a glance
Problem
Tiny Rocket’s main problem remains the onboard of new users in a way that is meaningful for them and sets them up for success and retention.
Alberto Saade, Founder of Tiny Rocket explains: “The current app is built for "power users" who mostly already know what they're doing. The journey helps them get started but we need something more practical and guided for people that are just starting out.”
After reviewing the startup’s presence across their online offerings between their website, web-app and social media, it became clear the startup’s main product’s user journey was a bit broken in more than one place.
Not a great sign when users don’t ultimately convert to start using the habit tracker product
Solution
As a team, we recognized the need to improve the current user journey across the entire experience to improve conversions, introduce pricing and lower the entry barrier for new users.
I worked on the refinement of their landing page, a proposal for an onboarding quiz flow, and a simpler version of their current web app for newcomers alongside a new data visualization for progress.
Proposed refined interfaces through the user journey.
Design Process
The redesign of these handful of solutions was conducted during a period of 2 months, while working closely with the founders. Through the design process we had constant check-ins to ensure the UX strategy and engineering & development constraints were adding to Tiny Rocket’s value proposition and ultimate goals for growth.
Logistics
Team
1 Product Designer
1 Growth / Founder
1 Developer / Founder
Timeframe
October - December, 2020
My role
Research
UX Strategy
Prototyping
Visual Design
Challenge
Understanding the client’s request became a bit cumbersome, as the founders have been working with this problem space for quite some time and were interested in adding new features and functions to the experience.
“Today there are many applications to track your habits and they all suffer from enormous retention and engagement difficulties”, said Orlando Osorio, Founder and Head of Growth for the startup. “We want to find a way to show our users the impact of your small daily decisions”
The very first task was to recognize what the client was looking for and assign priorities to the desired features and goals. Alongside I managed to identify and confirm what was Tiny Rockets Value Proposition today.
Research
The research was focused on competitive analysis as well as best practices around creating a better landing page and web-app products using resources like Julian Shapiro’s Landing Page Guide and Nat Eliason’s How to Design a High-Converting Info Product Landing Page.
In general, the goal of this research phase was to think of how to get back to basics, bring the best of the existing product, streamline the conversion of metrics, and promote users to seamlessly onboard the habit tracking journey.
UX Strategy
This next stage was all about giving a voice to the user. I created an existing information architecture site map to ensure we were capturing the entire existing experience and then moved on to plan for the proposed simple habit tracker experience.
Similarly, the onboarding user flow became key to understanding how to build the newcomer’s journey to increase conversion rates. Finally, alongside my product manager, we created an entire user journey map for checks and balances.
UI Designs
This last phase was all about bringing the project together. From our team check-ins to delivered presentations, it was important to iterate from sketches and low-fidelity designs to a higher fidelity prototype.
Along this process, I made sure to constantly check in with the founders, their user testing library, as well as accumulated insights over the last 4-6 months.
Solution
I worked on the refinement of their landing page, a proposal for an onboarding quiz flow, and a simpler version of their current web app for newcomers alongside a new data visualization for progress.
Recommendations
Continue the refinement of the “habit tracker” to minimize the number of clicks when setting habits in an interface.
Potential for a “setting feature” where users could set reminders multiple times, either to link to their email, phone, or preferred method of notification.
There’s an opportunity to build on the “challenges” idea and move beyond a 30-day, to other time-bound goals, and even theme goals.
Pay attention to the “empty state screens” that appear for new users when they first sign up.
Continue paying close attention to the “progress” section, where highlights of the progress of each habit by day, week, and month are reviewed to increase motivation to use the application every day.
Conclusion
The objective was to ship something completely as soon as possible and then iterate. 4 to 8 weeks became more than enough time for us to design, build and ship a "30 Day Challenge" for new users.
It was difficult to overcome the decision paralysis of the onboarding flow, so we kept focus on keeping it simple.
Keep in mind to continue building intuitive interfaces that enable users to track all habits over a period of time. A powerful feature and use case would be to start including substacks related to “deep habits”.