Upward: Financial tools for today’s gig economy

Spearheading a responsive website landing experience to incentivize contract workers to reimagine the way they do finances.

Introduction

Upward is on a mission to provide essential financial tools to the gig economy in order to manage their day-to-day lives and achieve their future goals.

Problem

As a financial startup in its infancy stages of establishing product market fit, Upward’s main obstacle was to create its first online presence to grow its main user base and increase sign-ups.

Solution

The result was to provide a responsive landing page that would drive conversion rates up and incentivize newcomers to sign up for this future financial service.

I worked on delivering a comprehensive product that focuses on providing a tailored experience to attract contract-based workers to sign up and learn how to keep track of their income, pay their bills on time and improve their credit scores.

Logistics

Design Process

The redesign of these handfuls of solutions was conducted over a period of 3 weeks while working closely with the developing founder. Through the design process we had weekly check-ins to ensure the UI design, copy and all levels of prototyping were following Upward’s goal for this first MVP.