hi! I’m Francesco — an interdisciplinary product designer, growth design lead, and mentor with deep experience building 0-1, and go-to-market strategies.
currently, at spotify’s r&d teams. previously at early-stage startups, community at openideo, AND consultant for ideo, youtube, Meta, google, et al.
scroll down for selected work ↓
Spotify: birthdays
gifting users the experience to co-generate a personalized playlist with Spotify to celebrate their birthday.
→ REQUEST CREDENTIALS to access 🔐
Spotify: daylist, your day in a playlist
go-to-market strategy and development for a hyper-personalized experience for users to enjoy the best of their niche tastes and ever-changing moods.
As seen on the new york times, Techcrunch, Mashable, For the record, et al.
→ DOWNLOAD APP OR REQUEST CREDENTIALS to access 🔐
spotify: seo design systems
Improving search, discoverability, and recommendations across home, artist, playlist, tracks and podcast content pages via iterative experiments for growth.
→ visit open.spotify.com 🔗
Copper Books: iOS App
Led product and design for an early-stage startup's first mobile app to create a meaningful community for authors and readers to connect.
→ DOWNLOAD iOS APP 🔗 / view case study 👉🏽
Copper Books: Web Experience
Established an early-stage startup’s web-responsive product to engage new members and drive lead generation growth towards an early access waitlist ahead of launch.
→ visit copperbooks.com 🔗 / view case study 👉🏽
Copper Books: Design Systems
Crafted and delivered a design overhaul to revamp an early-stage startup’s core brand identity and digital presence across devices.
→ visit copperbooks.com 🔗 / view case study 👉🏽
Tiny Rockets: Tracking habits to increase your daily productivity
Enhancing a habit tracker’s web-app user experience to improve conversion metrics.
→ visit tinyrockets.com 🔗 / view case study 👉🏽
screenshotbot: visual testing made simple
improving an early startup’s product’s website experience
→ visit screenshotbot.io 🔗 / view case study 👉🏽
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