hi! I’m Francesco — an interdisciplinary product designer, growth design lead, and mentor with experience building 0-1 products, and go-to-market strategies.
currently, at spotify’s growth teams. previously at early-stage startups, community at openideo, AND consultant for ideo, youtube, Meta, google, et al.
scroll down for selected work ↓
Spotify free tier
crafting tiered-specific growth experiences in emerging markets to drive subscriptions and revenue at scale
→ 🔗 south korea press release ; 🛠️ case study in progress
Spotify birthdays
gifting users the experience to co-generate a personalized playlist with Spotify to celebrate their birthday (currently available in selected markets only)
→ 🔐 REQUEST CREDENTIALS to access
Spotify daylist
go-to-market strategy and development for a hyper-personalized experience for users to enjoy the best of their niche tastes with an ever-changing playlist.
→ 🔗 the new york times, For the record ; 🔐 REQUEST CREDENTIALS to access
spotify seo design systems
Improving search, discoverability, and recommendations across home, artist, playlist, tracks and podcast content pages via iterative experiments for growth.
→ 🔗 open.spotify.com
Copper Books: iOS App
Led product and design for an early-stage startup's first mobile app to create a meaningful community for authors and readers to connect.
→ 🔗 DOWNLOAD iOS APP ; 👉🏽 view case study
Copper Books: Web Experience
Established an early-stage startup’s web-responsive product to engage new members and drive lead generation growth towards an early access waitlist ahead of launch.
→ 🔗 copperbooks.com ; 👉🏽 view case study
Copper Books: Design Systems
Crafted and delivered a design overhaul to revamp an early-stage startup’s core brand identity and digital presence across devices.
→ 🔗 copperbooks.com ; 👉🏽 view case study
Tiny Rockets: Tracking habits to increase your daily productivity
Enhancing a habit tracker’s web-app user experience to improve conversion metrics.
→ 🔗 tinyrockets.com ; 👉🏽 view case study
screenshotbot: visual testing made simple
improving an early startup’s product’s website experience
→ 🔗 screenshotbot.io ; 👉🏽 view case study
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