Translate Volume 4
Graphic Design, Editorial Publication, Printing.
Commitment to architecture is commitment to translation. The chief challenge of design at its most primal level is redefining things that aren’t, into things that are. We, as designers, are charged with understanding conceptual problems of many different languages—social, psychological, conditional, symbolic—and solving them over systems of formal and spatial common denominators. How exactly these multidimensional problems are translated into form and structure begins to shape our architectural signatures. It is how we realize ideas and uncover beauty in different series of complex parameters.
